Native ads
I handled art direction for a wide range of native advertising projects for Danish lifestyle magazines, including RUM and IN. My work included concept development, visual storytelling, styling, and ensuring that each brand message was integrated naturally into the editorial universe.
Case - Lancôme
Lancôme wanted to appear in three different media, each with its own DNA, targeting different audiences. In collaboration with Lancôme, the former Danish magazine IN developed a scenario that matched the new product being launched on the Danish market, for which I handled the art direction and styling.
Case - Bruun Rasmussen
In collaboration with Bruun Rasmussen, I developed visual concepts and styled a series of editorial features showcasing selected auction pieces. Through carefully curated settings and a refined visual narrative, the content spotlighted the craftsmanship, history, and value that define the brand, while placing the objects in a modern and aspirational context.
Case - Taffel
I handled the art direction, styling and layout for this case: a healthier snack on the go. The content was tailored to place Taffel’s product in a natural and credible context that aligned with the brand’s DNA.